Why GM debuts its electrified Cadillac in Paris

The European press is invited to Paris by General Motors for a double event: the introduction of an electric Cadillac with a European template, as well as the announcement of the opening of a prestigious address close to the Opéra Garnier. As the operation of seduction gets underway.

The phrase “We are here to stay!” The unshakeable faith that Jaclyn McQuaid demonstrates in Cadillac’s prospects for success in Europe is much more pronounced than it was during our initial encounter in February of last year. As if the lack of brand awareness and the difficulty of breaking into an already highly crowded market had no influence on her optimism, a perfidious mind might almost describe her as boastful. She would act as if she was not confident in her abilities.

While in Europe, General Motors has already exhausted all of its options.

The circumstances of the day, it is necessary to point out, are favorable to this native of Michigan who has relocated to Zurich and is now serving as the president of General Motors Europe. The risky practice of going head-to-head with representatives of a French press that was mostly skeptical about Cadillac’s chances of success was something that she went through a few months ago. In contrast, Jaclyn McQuaid is currently facing the European press while being surrounded by the head of engineering and the head of design simultaneously. In order to dispel the mystery surrounding the brand-new Optiq electric SUV, these two powerful executives from General Motors traveled all the way from Detroit to Paris. A more compact variant that is better suited to the requirements of European countries than its larger sibling, the Cadillac Lyriq, which is five meters in length.

PARIS, France, February 26 (Reuters) – The premium electric Cadillac Lyriq was introduced in France on Monday by the American carmaker General Motors (GM.N), which opened a new tab. This represents an expansion of the company’s market in Europe after returning there the previous year. Additionally, it serves as a test to determine whether or not online-only sales would attract wealthy automobile customers.

After selling off the Opel and Vauxhall trademarks in 2017, General Motors made the announcement in October that it would begin sales in Switzerland. This was the first step in the company’s return to European markets with an all-electric vehicle.

Cadillac electric vehicles (EVs) can be completely customized and purchased online by European clients, in contrast to the situation in the company’s home market, where it is dependent on a big dealer network.

Due to the pressure from Chinese competitors and the slowing increase of demand, European automakers are concentrating their efforts on developing electric vehicles that are more cheap. It is anticipated that electric SUVs will continue to be the segment of zero-emission vehicles that is developing at the highest rate, according to Jaclyn McQuaid, the European president of General Motors, who spoke to media at a launch event in Paris.

“When you look at the battery electric vehicle market in France, it is the luxury market that grew to the greatest extent,” McQuaid explained to reporters. “The luxury market is where the focus is right now.”

While highlighting Cadillac’s French ancestry, McQuaid stated that other electric vehicles would follow utilizing the same architecture as the Lyriq, which is manufactured in Tennessee. Cadillac was founded in 1701 by the French explorer Antoine de la Mothe Cadillac.

Why GM debuts its electrified Cadillac in Paris

By nr39r

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