The delay of ‘Assassin’s Creed

‘Shadows’ has unexpected significance: it saves Ubisoft.

2025 will be tough for Ubisoft. Assassin’s Creed: Shadows, the ambitious new installment of the series, has been delayed by just over a month (originally scheduled for November 2024). The French company has faced a test of fire with this release. Sale rumours hang over everything.

In March. ‘Assassin’s Creed Shadows’ will launch on March 20 instead of February 14, which “will allow the team to better incorporate player feedback collected over the past three months and will help create the best conditions for launch by continuing to collaborate closely with the increasingly positive ‘Assassin’s Creed’ community”. However, this is just the tip of a series of unflattering events for Ubisoft that have persisted for months and caused disasters like an 85% drop in the share price from 84.60 euros in February 2021 to 12.53 euros today.

‘Star Wars’ is to blame. The unexpectedly low sales of ‘Star Wars: Outlaws’ were a good sign that something was wrong with Ubisoft, which is in crisis due to waste, delays, cancellations, and underperforming games. A massively popular franchise and one of the most expensive and ambitious games of the year (with interesting details) ruined by an unpolished final product. A catastrophic cancellation of shooter ‘XDefiant’ after one year was the cherry on top.

Buyout rumours. Tencent has long been rumoured to be buying Ubisoft. Ubisoft received bids from investors like Blackstone in 2022 for a series of million-dollar industry sales. Tencent joined the company that year. These conversations were interrupted, according to Insider Gaming, because the Guillemot brothers wanted to keep control of the company against the Chinese giant. Conversations may restart and change depending on how the new ‘Assassin’s Creed’ works.

Troubled projects. Insider Gaming attributes Ubisoft’s crisis to management issues that caused late and costly cancellations. Project U, a session-based cooperative shooter, was terminated after five years and restarted. A project developer said Ubisoft had invested $100 million by then. More serious is the case of ‘XDefiant’, launched after a long development and losing Ubisoft millions each month.

Weight of franchises. Ubisoft plans to release five ‘Assassin’s Creed’ games, remakes of popular franchises like ‘Prince of Persia’ and ‘Rayman’, a new ‘Far Cry’, and an extraction-shooter spin-off by 2025 and 2026. The machinery runs at full capacity, but all eyes are on the imminent ‘Shadows’, whose success or failure could determine the company’s future.

The feudal Japan-set action game was delayed from November 2024 to February 2025. Marc-Alexis Coté, executive producer, said the team needs “a few additional weeks” to “implement feedback and ensure an even more ambitious and engaging day-one experience.”

“Since November, we’ve been thrilled to share our progress through Gameplay Overviews, and the overwhelming excitement has truly inspired us,” Coté said in a post. “Each week has brought valuable feedback from our community.”

The delay comes as Ubisoft considers a sale. Sales of Star Wars Outlaws have disappointed. The company hired advisors to explore “transformational strategic and capitalistic options”—presumably a buyout.

“We remain committed to delivering a high-quality, immersive experience—fostered by ongoing dialogue between our players and development teams,” Coté said, saying “more updates will be coming your way very soon!”

Black samurai Yasuke is one of two playable protagonists in Assassin’s Creed Shadows. The first game in the series to skip PlayStation 4 will release only on PS5, Xbox Series X/S, and PC.

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