La 1 rises in ratings for the first time in years

Antena 3 is the 2024 winner with sky-high ratings, but Broncano is close behind.

The consultancy Barlovento Comunicación publishes an annual report on audiences, including the ups and downs, surprises, and winners and losers. In the last three months, the clash between ‘La revuelta’ and ‘El hormiguero’ has led to a turnaround, possibly permanent, in the most watched channels.

Antena 3 wins. Antena 3 leads the TV ratings again this year with 12.6%, ahead of La 1 (10.5) and Telecinco (9.9). In 10 of the past 12 months, the channel has had the highest viewership, with programs like ‘Cocina abierta de Karlos Arguiñano’, ‘La ruleta de la suerte’, ‘Pasapalabra’, ‘El Hormiguero’, and the news leading the By slots, only late night and early morning are outside its domain. The channel with the most audience loss, 0.7% less share than 2023, still leads.

La 1 leads. The most aggressive change is with La 1, which has risen from third to second in viewership. After 12 years without leading a month, it was the most watched channel during the Euro Cup and Olympic Games in June and July, growing by eight tenths. ‘La Revuelta’ consistently draws viewers to the public channel without barely scraping audiences from ‘El Hormiguero’ (which explains why Antena 3 leads: Motos has not lost audiences despite a new actor on the schedule).

‘La revuelta’ wins. As always, Barlovento’s calculations based on Kantar Media data show that the Motos program and the Broncano program are very close, but enough to declare La 1 the winner. Figure differences between programs are shown in the table below:

Although the differences are small, we must remember that ‘La Revuelta’ has only existed since September, giving Antena 3 the win over La 1. Motos was the most watched channel of the year for the first eight months, far outperforming its competitors.

Freefalling Telecinco. The Mediaset channel falls half a point less than last year, but it still falls. Its only hits are ‘Big Brother’ and ‘Survivors’. Not much else: ‘TardeAR’ and ‘El diario de Jorge’ are not consolidating, and ‘Factor X’ and ‘Babylon Show’ failed this year.

TV is becoming less traditional. This year saw the lowest traditional television consumption since 1992, with about ten minutes less per person per day than in 2023. The most important fact is that viewers average 58 years old, the highest since 1996. Thus, traditional television audiences can be discussed endlessly, but residual consumption is becoming apparent. More and less generational change.

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