Harvard study indicates celebrities influence US voting.

It is possible for celebrities to have a significant influence on the outcome of a presidential election by doing things such as reminding their followers of the election date or encouraging people to register to vote.

Is it possible for certain celebrities to influence the outcome of the upcoming presidential election in the United States? According to the findings of a study that was released on August 14 by Harvard University, even while celebrities are unable to influence the final outcome of the election, they are still able to promote “the culture of democracy.” This is what the study appears to reveal. Whether it be by reminding voters about the date of the election and the significance of the ballot, or by urging voters to register to vote, celebrities, who benefit from a community of admirers, have the ability to have an influence on the number of people who vote.

“Young voters have relatively little trust in their leaders and institutions, including traditional media,” said Ashley Spillane, an expert on civic engagement and the author of the report, for the American media in an interview with ABC News.

On the other hand, a celebrity whose devotion appears true to those who follow them can promote involvement. Authenticity is sought after by influencers for 88% of Generation Z (also known as those born after 1995) and “millennials” (also known as those born between 1980 and 2000). Taylor Swift is a living example of this. An ardent supporter of the Democratic camp, the singer has such a strong impact among her “swifties” that she causes Donald Trump’s camp to shudder. She has even called for a “holy war” with the singer of Shake It Off.

Taking action to address the lack of mobilization

In the midterm elections that took place in 2018, Taylor Swift urged her followers to cast their ballots for the Democratic party. Within a span of just three days, her remarks prompted a robust response, which resulted in the registration of 2.5 million additional voters.

According to Debra Cleaver, the creator of Vote.org, “the amount of excitement she generated simply by speaking out was unprecedented.” At the same time, on September 19, 2023, she repeated the action by posting it on her Instagram profile. Once more, the effect was felt almost immediately. The site known as Vote.org had logged more than 35,000 new registrations by the next day.

Ashley Spillane is of the opinion that the influence of celebrities makes it feasible to make voting more “trendy” and “cool” without making it appear to be a waste of time. This is a way to compensate for the fact that young voters are not as likely to participate in the electoral process. This effect has been a significant contributor to “kamalamania” in recent weeks, which is the excitement that has been produced by Kamala Harris’s participation in the campaign for the presidential election on November 5.

There were more than 55 million views on the post that artist Charli XCX made on X (ex-Twitter) on July 22. Additionally, the post received 313,000 likes in a span of less than 48 hours, which caused the social network to receive a significant amount of attention. For their part, rappers Meghan Thee Stallion and Quavo did not hesitate to take the stage at a public meeting in Atlanta, where they demanded that voters cast their ballots for the current vice president rather than Donald Trump.

Harvard study indicates celebrities influence US voting.

By nr39r

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