Listen to Gloria Estefan's climate-change-fighting "Conga"

One of the goals of the “This is Cooler” project is to educate younger generations about the phenomenon of global warming by employing straightforward language and incorporating music. Some of the individuals responsible for this campaign discussed it in an interview with CNN. At the moment, the campaign has received more than 5 million views when viewed on YouTube.

There is no one who has had a larger impact on this state of affairs than Cuban-Americans Gloria and Emilio Estefan, who are now recipients of the Presidential Medal of Freedom. Pop singles that include Latino elements are currently the norm.

There is no higher honor that can be bestowed upon a civilian in the United States than the Presidential Medal of Freedom, which was bestowed to Gloria Estefan and her husband, Emilio, who has been her partner for a long time, on Tuesday by President Barack Obama. During the presentation of the medal to the pair, President Obama made the following statement: “As proud Cuban-Americans, they have promoted their cultural heritage and inspired fans all over the world that they have inspired.”

Anyone who has ever listened to a song featuring the oh-so-sophisticated Cuban-American MC Pitbull can attest to the fact that Latino-influenced pop megahits are currently the norm on American radio. That particular condition of affairs was significantly influenced by the Estefans’ ascent to stardom in the pop music industry, which started in earnest when Conga became a major hit in the year 1985.

During the resurgence of pop radio in the middle of the 1980s, there was a tiny but considerable presence of music that originated in the Latin American population. The treble-heavy dance music known as Latin freestyle, which featured lyrics that unfolded like mini-telenovelas, continued to be played on pop radio in cities such as New York and Miami. The singer Lisa Lisa from New York and the emoter Stevie B, who was born in Florida, crossed over to pop music. Artists such as Madonna collaborated with prominent producers in the genre such as John “Jellybean” Benitez. The Puerto Rican boy band Menudo had a modest hit on MTV with the song “Hold Me,” which was a cheerful and enamored track that was recorded while Ricky Martin, who would later become a crossover celebrity, was members of the band.

On the other hand, Gloria Estefan and her band, Miami Sound Machine, were the most successful crossover act of the decade. They had a steady run of singles that paid explicit respect to her Cuban origin from beginning to end.

Gloria Estefan stated on Tuesday to the Miami news site Local 10 that “people told us to change our sound, and change our name, and that there was no way a Hispanic group could cross over like that.” Estefan was referring to the concept of a Hispanic group crossing over.

Beginning in 1959, Gloria Estefan’s family made the voyage from Cuba to Miami, which was the beginning of her road to become one of the most famous pop stars in Latin America. It was in 1975 when she first met Emilio Estefan. The couple tied the knot in 1978, and not long after that, Emilio’s band, who had previously been known as the Miami Latin Boys, changed their name to Miami Sound Machine.

Eyes of Innocence, the debut album by Miami Sound Machine to be released in the English language, was released in 1984 and was met with a moderate level of success in the international market. However, the subsequent album, Primitive Love, became a tremendous success due to the fact that its first single, the restless and bouncing Conga, was released. Its blazing brass blasts and massive percussion made it an ideal candidate for crossover, and it reached its highest position on the Hot 100 at number ten. Estefan’s flirty side was displayed in the follow-up album, Bad Boy, which included a gentle swing. Words Get in the Way, a ballad written by Estefan and featuring a richly realized melody, topped the adult contemporary charts in the year 1986.

Throughout the late 1980s, Miami Sound Machine continued to produce hits, and Estefan emerged as the band’s most prominent member with the release of Cuts Both Ways in 1989. In the song “Get On Your Feet,” which was featured on that album, Estefan skillfully combined the dance-commander rhythms of Conga with synthpop. This masterful utilization of trends allowed Estefan to maintain his presence on the radio.

During the month of March in the year 1990, she was involved in a bus accident that led to the necessity of having steel rods implanted in her back. But her rehabilitation, which was honored by the gospel-tinged track Coming Out of the Dark in 1991, led to her doubling down not only on her music but also on her extramusical endeavors rather than just focusing on her music. She participated in the United Nations General Assembly as a delegate in the year 1992, and in the year 1994, she assisted the Miami Project to Cure Paralysis in raising more than forty million dollars for a new structure. The Estefans are also partners of the Miami Dolphins, which they own alongside Venus and Serena Williams, who are both well-known tennis players.

She is still making music; in September, Gloria Estefan, along with the legendary guitarist Carlos Santana and other Latino musicians, created We’re All Mexican. The song was a protest to the anti-Mexican tirades that were put up by former reality TV star turned political firebrand Donald Trump. The song was produced by Emilio. However, the Estefans’ reshaping of the pop charts is still felt today, and it extends far beyond the music that they create themselves. Not only did the success of Conga and its follow-up singles open the door for artists who celebrate their Latin heritage, but Emilio Estefan’s astute mentoring of future superstars like Marc Anthony and Jennifer Lopez helped them break through the extremely competitive American market.

During the early 2000s, he was the manager of the Colombian artist Shakira, who had already sold a large number of songs in the Spanish language. In the end, Gloria came to the conclusion that she was prepared to perform for an American audience. “There are some artists who have never done it; they have remained in Spanish, even though they may have been able to cross over,” Estefan said in an interview with Oprah Winfrey in the year 2013. I showed her that she was capable of doing it, and bang!

It was Estefan’s intention to do things the proper way, showing respect for Shakira’s lyrical abilities while simultaneously aiming for the American audience with precise accuracy.

During the course of the conversation, Estefan remembered, “They wanted her to just throw a couple of songs in English on a Latin record, and I fought hard.” My words were, “Listen. It is impossible to achieve it halfway. An audience in the United States is not going to go for a record that is primarily composed of Spanish.'”

Laundry Service, the album that resulted, was a huge success for Shakira in 2001. It featured megahits such as the seductive Underneath Your Clothes and the shimmying Whenever, Wherever.

As Estefan put it, “I fought hard for her, and she sold something like thirteen million copies of that album.”

The story of the Estefans, which includes a significant amount of conflict, is currently being performed on Broadway in the musical On Your Feet!, which made its debut earlier this month of this year. (Yes, a conga line is the finale of the performance.) However, the tales that were ignited not just by their music but also by their understanding of business will continue to be told for many years to come.

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